Once seen as a software firm, Strategy—formerly known as MicroStrategy—has fully cemented its identity as a Bitcoin-focused treasury giant.
In its latest earnings report, the company revealed a stunning $10.02 billion in net income for the second quarter, following a dramatic rally in Bitcoin’s price.
Operating income surged to $14.03 billion, flipping from a $200 million operating loss in the same period last year.
The results follow a sharp recovery in Bitcoin’s market price, which climbed from a Q1 low of $77,000 to a Q2 high of $111,000 before settling above $118,000 in late July, according to CoinGecko.
The company attributed its exceptional Q2 performance to the adoption of fair value accounting for its crypto holdings.
By recognising unrealised Bitcoin gains, Strategy’s earnings reflected the full market value of its treasury—a shift from the previous impairment-based system that once forced write-downs during market dips.
Strategy booked a $14 billion gain from fair value adjustments in Q2 alone, a huge turnaround from the $180 million loss posted a year earlier.
As of 30 June, the firm held 597,325 BTC, acquired at a cost of $42.4 billion but now worth $64.4 billion.
Between July 1 and July 29, it added another 31,466 BTC, pushing its total to 628,791 BTC—valued at $73.3 billion at current prices.
Strategy’s crypto expansion remains heavily funded by the public markets.
The firm raised over $10.5 billion in cash between April and July through both common and preferred share sales.
It sold 14.2 million common shares in Q2 for $5.2 billion, and another 2.4 million in July, raising $1.1 billion.
A series of preferred stock offerings—STRK, STRF, STRD, and STRC—brought in additional billions.
The latest, STRC, raised $2.5 billion earlier in July and was immediately used to purchase 21,021 Bitcoin.
Now, the company plans to raise a further $4.2 billion through STRC to acquire approximately 36,000 more BTC at current prices.
Despite the heavy issuance, Strategy says it will no longer sell common stock unless its market value trades at least 2.5 times higher than the value of its Bitcoin holdings—unless proceeds are needed for interest or preferred dividends.
Despite the historic earnings, Strategy’s stock (MSTR) slipped 1.4% in after-hours trading to $408.25. CEO Phong Le believes the market still misunderstands the company’s core value.
On the earnings call, Le shared,
“We’re capitalised on the most innovative technology and asset in the history of mankind. On the other hand, we’re possibly the most misunderstood and undervalued stock in the US and potentially the world.”
According to Le, Strategy now ranks 96th in market capitalisation among S&P 500 firms, yet holds the ninth-largest operating income.
He also confirmed that the firm’s “BTC Yield” has grown 25% so far this year, a key internal metric representing the ratio between Strategy’s Bitcoin holdings and its assumed share count.
That figure has now prompted Strategy to raise its target yield to 30% by year-end, alongside a “BTC $ Gain” forecast jump from $15 billion to $20 billion.
According to Le,
“Any company that is able to double their targets throughout the course of the year, you would consider that a success.”
Le highlighted in the statement on the aggressive accumulation of Bitcoin, noting the firm now holds 628,791 BTC valued at around $74 billion, with an average purchase price near $73,277 per coin.
“We expanded our bitcoin holdings to 628,791 bitcoins, raised over $10 billion through our ATM programs and IPOs, and saw growing institutional and retail demand for our securities.”
He further stated that Strategy is now expecting $34 billion in operating income and $24 billion in net income for the full year, assuming Bitcoin reaches $150,000 by December.
Diluted earnings per share are projected to hit $80, up from $32.60 in Q2.
Strategy’s co-founder and Executive Chairman Michael Saylor pointed to recent regulatory developments as bullish for crypto markets.
“Yesterday, the White House released crypto policy report. It's about 150 pages long. I did a scan. The takeaway is that this administration is going to be very enthusiastic in its support of the entire crypto industry and the Bitcoin ecosystem.”
The company’s strong positioning and regulatory optimism appear to be key themes in Strategy’s long-term plan to acquire $84 billion worth of Bitcoin under what it now calls its “42/42” plan.
While its Bitcoin treasury makes headlines, Strategy’s legacy software business is still generating revenue, albeit modestly.
The segment pulled in $114.5 million in Q2, up 2.7% from the same period last year.
Subscription services led the growth, climbing nearly 70% year-on-year to $40.8 million.
Gross profit stood at $78.7 million with a 68.8% margin—slightly down from 72.2% last year.
Strategy ended Q2 with $50.1 million in cash, up from $38.1 million at the close of 2024.
Coinlive believes Strategy’s continued commitment to Bitcoin accumulation is a daring, high-stakes game with no clear exit plan.
While record profits and a growing BTC stockpile offer headlines that excite investors, the company’s future is now almost entirely chained to Bitcoin’s volatility.
It’s no longer a tech firm with crypto exposure—it is a Bitcoin bank with a tech shell.
But what happens if the market cools, liquidity dries up, or appetite for its stock-based funding wanes?
Strategy’s success is undeniable—for now—but its survival may depend on Bitcoin never taking a long pause again.
Figma’s share price jumped 250% on its NYSE debut, closing at $115 and rising further after hours. The company also revealed it had put nearly $100 million into Bitcoin and stablecoins as part of its treasury plan.
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