POPK was designed to overcome the problems and limitations of the existing live-streaming platform industry, such as the closed platform economic mechanism, monopoly of big platform production, and the amount limitation of purchasing in the centralized platform.By applying blockchain technology on ‘POPKON TV’, the second largest live-streaming service platform in South Korea that provides various personal broadcastings for 5.66 million users, we are aiming to provide an environment to directly produce profits through a staking pool among the participants including creators, users in the ecosystem without the need for a third party.The core of POPKON project is in the operation of L2E (Live streaming to Earn) and SocialFi (NFT + Staking & Treasury). Creators, users, and any participants in the ecosystem will be provided an environment to directly produce profits through staking pool without the need of a third party.Those in possession of POPK Tokens and NFT can join in the platform decision-making process, which returns with rewards. Token circulations are not one way directional, POPKON aspires to be a healthy governance to make a virtuous circle from token distribution through a reward system for participants.In addition, a plan to introduce a blockchain DAO (Decentralized autonomous organization) system is being laid out to build distributed incentive live streaming platform to earn for more transparent, stable, and convenient to use in real-life.