Nether is a new generation of non-fungible tokens (NFT), which focuses on an entirely new yet immensely important asset that is; PERSONALITY! Nether NFT marketplace will be the world’s first and largest exchange for personality where anyone from celebrities, influencers, to world leaders etc. can create an NFT for their personality and with the help of their fans, determine the true value of their personality. We at Nether, have successfully managed to gather a community of over 150,000 users in the past few years. This community consists of various famous personalities, their fans and just simply Nether devotes who are either already associated with Nether or will jump on board as soon as the token is listed on exchanges. Moreover, we are leveraging various result-oriented marketing tools to expand this community. By January 2023, we aim to have created a community of more than 10 million users who would be buying, selling, owning or exchanging the bits of tokenized personalities every day. We will be creating only 26 million Nether (NTR) tokens. The Problem Every day we come across assets that are born and then eventually they die. Their value soars enriching thousands of people and then we eventually see those assets collapse irretrievably, with them destroying the savings of people who invested in those assets. There are hundreds if not thousands of examples of such assets and cryptocurrencies, which soared overnight gaining the attention and capital from millions of people and then eventually they died, financially crippling all those people who invested in those assets. No asset or crypto, be it tangible or intangible is prone to this and everything has seen ups and downs depending upon the mood of the market and its volatility. However, if there is one key takeaway from all this, it is that those assets or the entire market itself is no more influenced by real facts, instead it is influenced by news and rumors generated by people and often those people who are famous or influential. So you might ask the question; if the actual value of the asset no longer matters, what it is that actually matters. The answer is simple, all assets, in whatever market they may be found, are based on a single supreme asset that is human personality. The power of human personality can influence the performance of those assets simply by opinions left on social networks. The SolutionWith Nether, we are marking the beginning of the world’s first and largest exchange where users, potential buyers and investors can purchase and exchange “personality bits” in a completely decentralized manner. With the help of non-fungible token mechanics, you will be able to give your personality the uniqueness you need to tokenize such a rare and valuable asset. The thought process behind creating the world’s first and largest exchange for personalities is to not only certify but also guarantee the value of your leadership and influence in the market by making the use of blockchain technologies. We are about to bring an end to the era in which the value of people or leaders is measured on the number of likes or comments that they receive on social media platforms, which are often a misrepresentation. Because in order to get a like, no effort is needed from your fans and from people who follow you. However, in the new worldwide marketplace for personalities that we are creating, your fans and devotees will have to make a greater effort and do a bit more than just a like on your tweet or your post on a social media platform. Instead, they will have to buy a piece of the personality of their icon, which we are referring to as “personality bits” In this way, pumping the personality asset with real money instead of just likes will generate trading volumes (purchases and sales) that will determine THE REAL VALUE OF THE HUMAN PERSONALITY AT ANY GIVEN MOMENT.