The International Conference on Crypto-Marketing, to be held on December 5 and 6 at Columbia Business School in New York City, will bring together academic researchers, executives, and thinkers to discuss the benefits and pitfalls of crypto-marketing. The conference will examine, how NFTs, crypto, and distributed ledger technology, will play a key role in physical and digital marketplaces, as well as how the brands built on these technologies work to scale them into the mainstream.

One of the goals of the conference is to provide feedback to researchers on their current efforts, including work in progress, as this is an emerging area. Papers presented at the conference will be eligible for submission to a forthcoming Special Issue on the topic in the International Journal of Research in Marketing (IJRM). The editors of the journal, professors Renana Peres, David Schweidel, and Martin Schreier, along with select associate editors and writers — professors John Zhang, Anatoli Colicev, Ken Wilbur, Lan Luo, and Katherine Tucker — will present at the conference regarding the goals of the special issue.

To find more about the conference, including the agenda (soon to be posted) and information on the IJRM's related special issue, please visit the conference website.